ST. LOUIS - Cross-marketing and multimedia weren’t the buzzwords they are now when, 100 years ago, a suburban St. Louis shoe company took a chance and bought licensing rights to a comic strip ...
Buster Brown debuted in Richard Outcault's comic strip in the New York Herald on May 4, 1902, nearly a quarter century after shoemaking Bryan, Brown & Co. got its start. It then changed its name to ...