Abilify Asimtufii, the bipolar I disorder treatment from Otsuka and Lundbeck, has entered the world of CGI animation as part of a multichannel direct-to-consumer (DTC) campaign. The two drugmakers ...
The first image in Otsuka and Lundbeck’s new Abilify Maintena TV commercial is a close-up shot of a bipolar I patient’s hands. Her wedding ring and French-manicured nails are front and center as she ...
Otsuka and Lundbeck want bipolar I patients to know longer-acting therapies can change their lives. The partners are spreading the message in a multichannel campaign that uses computer-generated ...
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