Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your ...

3. Decenter performative DEI. Inclusion should not be reduced to optics or ad campaigns. It should be embedded in hiring, mentorship, pay equity and leadership development. 4. Create space for ...

One person’s inclusion can be another’s exclusion. Public policies adopted to include one group can suppress the rights of another group, and thus exclude that group.

Learn how brand inclusion and exclusion can help you control which searches trigger your ads. Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion ...