As humans, we are naturally drawn toward a good story. This is especially true of consumers: They want to understand how a product or service has helped someone else, to see how it might help them.

Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...

The Graduate GWAR is a CSU wide requirement that should be completed by graduate students before advancing to candidacy.The purpose of the GWAR is for students to demonstrate their proficiency at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...