In 1998, lure designer Ron Davis came up with a way to attach a hex-shaped blade to a jig. He would go on to sell his design to Z-MAN, but not before selling thousands of these “Chatterbaits.” ...

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Chatterbaits are one of the hottest bass lures going, so maybe you’re wondering what all the fuss is about. Or maybe you just want to know, what is a chatterbait? Well, let’s start with the name ...