The Tulane Green Wave reception near the end of regulation is the winner of the Cheez-It Crunch Time Play of the Week for ...
Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...
Before Texas’ game versus Mississippi State, it’s fair to wonder if Texas head coach Steve Sarkisian asked Ryan Niblett an ...
When food cravings strike at inopportune moments, Cheez-It wants people to embrace the chaos. The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how ...
Vols Wire on MSN
Tennessee football projected to play Michigan in bowl game
The Vols and Wolverines have played one time previously. Tennessee defeated Michigan, 45-17, in the Citrus Bowl on Jan. 1, ...
Kellanova is taking its “Want it. Need it. Cheez-It.” campaign into decidedly spicier territory, with new spots dramatizing how powerless some people feel in the face of longing for their favorite ...
Quarterback Jake Retzlaff connected with wide receiver Shazz Preston on juggling 26-yard game-winning touchdown with 27 ...
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