“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight.

College bowls seem to be food-based these days. Here\'s what to know about the Pop-Tarts Bowl, the Cheez-Its Citrus Bowl. and the Orange Bowl.

Much like many of Taco Bell‘s menu items, the idea of shoving a giant Cheez-It into food is a lot better than the reality. The picture looks great — fresh and crisp. But the actual item you order is ...