This summer Coca-Cola is bringing AI to concert-goers at a series of music festivals across the country through its Coke Studio activation that lets fans take center stage. Coca-Cola teamed up with ...

Coke Studio 2025, engineered by Verve, won Gold in Experiential Established Ex at The Drum Awards, evolving from a brand activation into a cultural pillar at Ireland’s Longitude and Electric Picnic ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...