Cold water does more than wake up the body. It wakes the mind, and the mind decides how the race goes just as much as the body, if not more so. Swimmers carry this belief because that first shock of ...

A new trend on Facebook has the Coast Guard concerned about cold water safety in Northern Michigan’s outdoors, especially since the social media frenzy has resulted in a Michigan man being paralyzed ...

Having been challenged to perform the "Cold Water Challenge", this girl calls out all of the people she expects to perform the challenge before performing the challenge herself. She gets paddled out ...

When you lift weights, walk up a steep hill or ride a bike, your body is continuously sending sensory signals to your brain. These signals paint a picture of the physical sensation of what you’re ...

This spring, social media is once again full of people dumping buckets of water on their heads. The famed Ice Bucket Challenge has returned — and while it may look the same as it did at the height of ...

Dr. Mark Harper recalls his first cold-water swim in the south of England 20 years ago. It was August, but the initial jolt from the plunge took his breath away. The shock to his system lasted a ...

Marcelo Bigliassi is an Assistant Professor of Psychophysiology and Neuroscience at Florida International University. He receives funding from the National Institutes of Health (NIH), serves on the ...