During the summer, it’s not hard to spot the backyard barbecues in your neighborhood, whether you see the smoke from the ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Social media called it “crass,” “tone-deaf,” and “dangerous.” The outrage wasn’t performative, it was deeply personal for ...

The best advertising lists of the year have been rolled out, and they seem a bit misguided. At this point, looks like all the focus has been on the heartwarming, sociologically important or most ...

If only it took just one whiff to bring men flocking to store shelves to buy your company's cologne. But with so many types of cologne available, the actual scent of a cologne is only one aspect when ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell? Create a story that evoked the spirit of the smell? Like maybe a pretty ...