Choosing a car's color feels like a simple decision, but researchers and marketers have spent decades studying why certain ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Walk through any major collector car auction and certain colors keep reappearing across decades and marques alike. These ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...