Tabasco brand hot sauce with its unique flavor, storied history, and famous design, remains, after more than 150 years, a byword for the spicy condiment, like Kleenex has for tissues. It's ...

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...