Each of these platforms is taking the concept of contextual commerce to the edge - and soon, I believe, well beyond it. Each of these players is leveraging their powerful closed ecosystems that, with ...

CEO and Co-Founder of Chicory, an NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Back in 2015, a Google consumer survey of more than 400 millennials ...

Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream. Want a shirt you saw someone wearing on social media? Bingo! It’s yours. Realize ...

Buzzwords fade, but this one may have staying power. “Contextual commerce” is the potentially game-changing idea that merchants can seamlessly implement purchase opportunities into everyday activities ...

Two years ago, both Facebook and Pinterest faced the same issue. Each needed a solution that would let it outsource the payment services that enable contextual commerce on its site. With “contextual ...

We’re living in the age of the customer. Retailers recognize the need to enable consumers to shop on their terms — however they want, wherever they are. The introduction of contextual commerce has ...

Streaming services have disrupted traditional TV advertising as we know it. Gone are the days when brands and retailers could push messaging via commercial spots and see revenue roll in. With more ...

Context is everything and in the case of San Francisco home goods retailer Batch, contextual commerce equals conversion. The company, which recently opened its first showroom, aims to begin rollout of ...

Making Pins buyable inside of Pinterest (PINIT) is something that I called Contextual Commerce 1.0. Inserting buy buttons inside of a marketplace – in this instance a marketplace of ideas and ...

Over the past two decades, retail has come a long way from brick-and-mortar to online. The future is even more exciting as contextual commerce promises to transform the customer experience. So, what ...