As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't. When it came down to it, Google didn't want to anger its core ...

We recently wrote about TikTok’s extensive user data collection and an FCC commissioner's letter asking Apple and Google to ban the app from their app stores for violating their privacy policies.

Web giants who have been advocating for an end to a nearly 30-year-old technology that follows you around the internet may be motivated more by profit than altruism. Third-party cookies may be going ...

Researchers Matthias Götze (TU Berlin), Srdjan Matic (IMDEA Software), Costas Iordanou (Cyprus University of Technology), Georgios Smaragdakis (TU Delft) and Nikolaos Laoutaris (IMDEA Networks) have ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

Chrome's browser competitors Safari and Firefox have both been blocking third-party tracking cookies used by advertisers, by default, for over two years now. Google, the world's largest advertising ...

Last week on Zoom, where I spend all the best moments of my life, I spoke with the chief product office of an ad tech company called FullThrottle. Amol Waishampayan said his company has a brand-new ...