As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, ...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might ...
The almost completed traditional TV upfront witnessed strong average 19% gain in prime-time broadcast CPM -- the cost per thousand users -- and 10% higher for cable TV nets for the upcoming 2021-2022 ...
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