Courtesy of W. W. Norton & Company, Inc. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that José Antonio de Cuervo was an actual person. In part, that’s because ...
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Inside the First Tequila Wars — When Cuervo and Sauza Battled It Out for Mexico’s Spirit
José Cuervo, the man behind the world’s top-selling tequila, helped to change the spirit landscape in Mexico. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that ...
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