The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it. One of the most profitable Google Ads targeting tactics is ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views. Want to get more out of your Google Ads account while keeping your budget in ...

MetaLight Inc. ("MetaLight" or the "Company"; Stock Code: 02605.HK), a public transit information service provider powered by time series data analytics and AI technology, today announced that a ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform ...

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...

Spatial protein expression technologies can map cellular content and organization by simultaneously quantifying the expression of >40 proteins at subcellular resolution within intact tissue sections ...

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about ...

Accurate segmentation of biomedical time-series, such as intracardiac electrograms, is vital for understanding physiological states and supporting clinical interventions. Traditional rule-based and ...

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing ...