False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or ...

Companies’ false advertisements and other deceptive business practices can have significant adverse commercial consequences for their competitors. Along with short-term loss of business, misleading ...

Have you ever bought something because it was “on sale” only to realize you didn’t really need it? Or felt pressured to sign up for a “limited-time offer” that seemed too good to pass up? If so, ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

Deceptive advertising comprises a spectrum of techniques through which marketers present misleading, ambiguous or incomplete information to shape consumer perceptions and choices. At its core lies the ...