How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Under30CEO on MSN

Small Business Marketing Demographics: Targeting Your Audience

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...
CMS Wire

Mastering Customer Insights Through Data Segmentation

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...
VentureBeat

How to supercharge customer analysis with behavioral segmentation

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
Forbes

14 Steps For Getting Started With Data-Driven Market Segmentation

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...
Business Wire

Precisely Launches Dynamic Demographics Data Offering, Revealing Changing Profiles Over Time

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of Dynamic Demographics, a new data offering that combines the power of Precisely’s rich ...
ascopubs.org

Associations Between Radiation Oncologist Demographic Factors and Segmentation Similarity Benchmarks: Insights From a Crowd-Sourced Challenge Using Bayesian Estimation

The quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of clinician-derived ...