See the winning ad of the Doritos Super Bowl commercial contest
Human and alien find common ground in nacho cheese Doritos in the winning fan-made Super Bowl commercial from contestants Dylan Bradshaw and Nate Norell who join TODAY to break down how their idea came together.
Top 5 Super Bowl 2025 commercials and why they worked so well
It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch was the Nike commercial "So Win" narrated by the rapper Doechii, who just won the best rap album at the Grammys earlier this month.
Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.
Want to watch Super Bowl 2025 commercials early? These ads are already live.
Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.
The Era of Risk-Averse Super Bowl Ads
Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar
Which 2025 Super Bowl Commercial Was Your Favorite? Vote!
Tens of millions of people tune in every year to watch the Super Bowl, and 2025 was no exception. But it's not just the game itself or the musical halftime show that attract an unfathomable number of eyeballs each year - it's also the commercials,
Ipsos Reveals the Super Bowl's Best Ads of 2025
Little Caesars, Pringles, and eight other brands took home the win for Best Super Bowl ads of 2025, according to new Ipsos data. Over the past five years, Ipsos, one of the world's leading market research companies,
Top 5 Best Super Bowl LIX Commercials: Nike, Dunkin' and More
Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.
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Doritos Super Bowl commercial: Intergalactic ad won creators $1 million in contest
The 2025 Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game. Director Dylan Bradshaw and content creator Nate Norvell were ...
Central Ohio's Dylan Bradshaw has commercial airing during Super Bowl
Fame and fortune: Central Ohio's Dylan Bradshaw wins Doritos Super Bowl commercial contest and $1 million Called "Abduction," the commercial was the winner of the Doritos Crash the Super Bowl ...