We've long been fans of e.l.f.'s 16HR Camo Concealer (it's Team Byrdie's favorite drugstore long-wearing concealer ), but not ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 2.1% in the morning session after an analyst at ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its ...

We tried the Soft Glam Satin Concealer out for weeks to see if it could cover acne, dark circles, and hyperpigmentation.

The latest in the e.l.f. Cosmetics Glow Reviver collection, Slipstick provides all the benefits of a lip oil, just in a stick ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...