Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Here's a hot take: Primers really are a necessary step in your makeup ...

First, let’s talk about the formula. This primer is packed with skin-loving ingredients include grape and vitamins A, C and E. Not only does it hydrate your skin, but it also smooths out imperfections ...

Nita's go-to primers are e.l.f. Power Grip and MILK Hydro Grip Primer. Both these gel based primers are top-rated and favorites among the beauty community. Nita explains these work best to combat ...

The one thing most people are looking for in their makeup is staying power. You want your fave lipstick to last even after a good meal and your mascara to stick around despite crying during a movie.

Read the original article on Purewow. Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about. When I ...