Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Here's a hot take: Primers really are a necessary step in your makeup ...

Nita's go-to primers are e.l.f. Power Grip and MILK Hydro Grip Primer. Both these gel based primers are top-rated and favorites among the beauty community. Nita explains these work best to combat ...

First, let’s talk about the formula. This primer is packed with skin-loving ingredients include grape and vitamins A, C and E. Not only does it hydrate your skin, but it also smooths out imperfections ...

Read the original article on Purewow. Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about. When I ...

The one thing most people are looking for in their makeup is staying power. You want your fave lipstick to last even after a good meal and your mascara to stick around despite crying during a movie.