Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.
Electronic Arts launched "EA Advertising", a new platform for integrated real time in game advertising across its portfolio.
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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content.
Electronic Arts has announced the launch of EA Advertising, a new platform designed to make it easier for brands to connect with video game audiences. EA Advertising will let brands “integrate ...
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Electronic Arts Unveils EA Advertising Platform to Bring Dynamic In-Game Ads Across EA Sports Titles
EA claims that its platform is designed to make advertising a natural extension of the gaming experience rather than a disruptive interruption.
Allowing brands like Visa and Red Bull weave interactive campaigns directly into 'EA Sports FC,' 'Madden NFL' and more.
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