The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

Companies that operate in the domestic market may face less challenges than those that operate internationally, but there are still numerous factors that can impact their marketing efforts. Cultural ...

Asking why things are done a certain way will help make an accurate assessment of an organization’s EM program, says Susan Schniepp, distinguished fellow at Regulatory Compliance Associates, and ...