The UK's leading vape brand Elfbar and its sister brand Lost Mary say they will drop dessert and soft drink flavours, which have been criticised for appealing to children. Elfbar called for a new ...

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Elfbar adverts displaying the recycling benefits of vapes have been labelled “misleading” by the Advertising Standards Authority. The watchdog banned the posters after it found they gave an ...

The company behind two of the UK's most popular vape brands says new reusable versions leave it "well-equipped" to deal with the upcoming ban on disposables, despite concerns over producers exploiting ...

Materials researched to detect potentially harmful vape liquid antioxidants and refine heating coil alloys Liquid sweeteners being continuously studied to stay well within safety limits 281 tests ...

The UK's top vape brands, Elfbar and its sister brand Lost Mary, will drop the dessert and soft drink flavours that were slammed for appealing to children. Sweet flavours based on candied treats and ...

The advert, seen in London in late July and early August, claimed the vape brand was ‘Recycling for a greener future’. Ads for Elfbar vapes have been banned for misleading consumers about their ...