Pardon me if you’ve already heard, but AI is kind of a big deal in 2023. When major news sites like CNN are publishing a steady stream of stories about the potential (positive or negative) of AI and ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...