Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

April 12 (Reuters) - Monster Beverage Corp (MNST.O), opens new tab, the maker of Monster Energy drink, on Wednesday persuaded a California federal court to block rival Vital Pharmaceuticals, maker of ...

Under proposed regulations to take effect in December, energy drink firms will be prohibited from advertising product benefits or showing packaging on broadcast or print media without an accompanying ...

New awards increase total to $336 million Monster Energy bought Bang in July after bankruptcy Oct 9 (Reuters) - Monster Energy is entitled to $20.9 million in attorneys' fees and more than $22 million ...

The U.S. Court of Appeals for the Ninth Circuit on Tuesday upheld a $311 million damages award and permanent injunction against Vital Pharmaceuticals, doing business as VPX Sports, after a false ...

A jury found Vital Pharmaceuticals Inc., maker of Bang energy drink, and its CEO (together, Vital) liable for false advertising under the Lanham Act and awarded Monster Energy Co. (Monster) more than ...

The wildly popular energy drink PRIME should be investigated by the FDA for marketing its potentially dangerous “cauldron of caffeine’’ to kids, Sen. Chuck Schumer said Sunday. A single 12-ounce can ...

Legal outcome: Monster Beverage's $311 million victory against Bang Energy upheld by appeals court. Allegations: Bang accused of false advertising regarding 'Super Creatine'. Market implications: ...