As a small business owner, I disregarded the importance of core values until we made our first hiring mistake. At the time, we were a close-knit team of four employees. We hired a fifth employee that ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

You’ve probably heard the term “core values” before—however, have you noticed that many businesses are integrating them into their practices? This trend highlights just how crucial core values are in ...

As a first-time founder, you might read that your brand-new company needs a mission, vision or purpose statement and a set of core values. But what do you do with that statement and those core values ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Business is full of decisions. What products or services to offer, which people to hire, which clients to serve, and what geographies to focus on are all important questions. A successful business ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

Most of us want a fulfilling life, but what stops us from achieving it? One reason is that we lack clarity on what a fulfilling life looks like. I’ve coached YouTubers with millions of subscribers ...