In sociology, code switching is when someone alters their speech around different groups of people, according to cultural norms. Learn more.

Code switching can serve numerous other purposes in content marketing, but the main purpose is humanizing a brand. Visitors to your site will respond not only as potential clients but, first and ...

Code-switching can also "inadvertently reinforce stereotypes," said LaFawn Davis, the senior vice president of Environmental, Social & Governance at Indeed, in Fast Company.

Code-switching is another fluidity tactic that African American characters employ. Gene Demby, lead blogger for National Public Radio's Code Switch team, defines code-switching in a unique way.

While Bautista joked that her accents reflect her different personalities, it is a common phenomenon known as "code-switching." ...

IDEAS Kamala Harris and the phony crime of code-switching The vice president is accused of being fake when she speaks differently to different audiences. But we all do that — or at least we should.

Examples of code-switching under pressure include "cover [ing] up traditional tattoos — like Inuit kakiniit or Maori ta moko — to fit in with others," letting people use a nickname instead of ...