Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

When Facebook wanted to turn up the heat on Apple earlier this year in a dispute about ads and data privacy, Facebook brought some ringers to the fight. In a prominent online ad campaign, it featured ...

CHICAGO--(BUSINESS WIRE)--IRI ® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media ...

For decades, multilevel-marketing companies had it easy. Cutco knives, Tupperware containers, and Pampered Chef bread mixes were inoffensive products sold at weeknight wine parties and, later, in ...

After the social media giant auditioned agencies to manage its ad budget, underscoring its Madison Avenue ties, Spark Foundry won the business. By Tiffany Hsu and Davey Alba Since the spring, the ...