Forbes contributors publish independent expert analyses and insights. Gina Pace covers great drinks—and where to sip them. The world’s leading premium carbonated mixer is expanding beyond bubbles.

Early this year, Fever-Tree announced a deal with Molson Coors (TAP) that established a 50/50 partnership for Fever-Tree’s US business. Molson will take over all supply chain, logistics and ...

The premium mixer brand expands distribution of its tropical-inspired Pineapple Ginger Beer and Classic Mojito Mix to retailers nationwide Fever-Tree Pineapple Ginger Beer and Mojito will be expanding ...

Fever-Tree launches Rosé Spritz in collaboration with Maison Mirabeau / Credit: Fever-Tree. UK mixer company Fever-Tree has teamed up with French wine producer Maison Mirabeau to launch a pink Rosé ...

The deal gives Molson Coors exclusive commercialization rights to Fever-Tree’s U.S. portfolio, alongside an equity investment by Molson Coors into Fevertree Drinks plc CHICAGO--(BUSINESS WIRE)--Molson ...

Fever-Tree, the UK mixers supplier, has downgraded its forecast for annual revenues after “poor” weather in Europe and a “subdued consumer” hit first-half dales. In March, the UK business said it was ...

The anthropologist Joseph Campbell believed that there were common themes to heroic quest stories found in societies around the world. He outlined his idea of The Hero’s Journey, which influenced ...