Add Yahoo as a preferred source to see more of our stories on Google. Floral foam is a light-weight, water-absorbent material that can be placed in the bottom of vases and other vessels to create a ...

Since its invention in 1954, floral foam has become a mainstay for professional and hobbyist florists alike. According to a 2019 study by the Royal Melbourne Institute of Technology in Australia, ...

For advice on making holiday blooms last — and on making unique floral arrangements — Good Housekeeping interviewed Jill Slater, a floral expert for HGTV and a spokesperson for flowerpossibilities.com ...