“Churn and return”, “binge and bail” or “serial churn” all refer to the cyclical behavior of subscribers who cancel and then resubscribe to services based on their needs. This behavior is increasingly ...

Churn is often reported as a number, a percentage or a dashboard metric reviewed at the end of the month. But in a subscription business, churn is not just a customer metric. It is a delayed revenue ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a fertile ...

George Kapernaros is the founder and CEO of YOCTO, a boutique lifecycle marketing agency that specializes in high-growth wellness brands. Every subscriber you lose erases the acquisition cost you ...