The faux freckle trend isn't fading anytime soon. Find out why beauty lovers are embracing freckles as part of the ultimate natural makeup look.

An curved arrow pointing right. Following is transcript of the video. Celia Skvaril: Tattooing faux freckles has been trending for a few years. Most cosmetic tattoos are semi permanent. The ink is ...

Freckles are arguably one of the cutest things on human faces. They're natural, beautiful beauty marks that are equally permanent. Freckles don't have a pattern, and they don't make sense, but they ...

Stepping in front of a mirror with a fresh makeup sponge used to mean completely erasing every single tiny spot, blemish, and ...

Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...

This is not the first time Ariel has gone makeup-free, in fact, the star loves to go au natural and can be spotted out and about with no makeup on and her hair done naturally. Just a few weeks ago, ...

Why do some people get freckles and others don't? A biologist breaks down the genetics, sun exposure and evolutionary ...