Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot. But funny is a double-edged sword. Why do so many advertisers use humor in their ...

The always excellent BPS Research Digest recently riffed on new research suggesting that humorous advertising short circuits our brains' built-in BS detector. Funny advertising has a long history, of ...

During the Super Bowl, you’ll likely be seeing a whole bunch of violent tackles and wince-inducing carnage. And we’re not referring to the action on the field—we’re talking about the commercials. Why ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Cluely’s billboards (above) became the story of the summer and a damn good story too. There was a lot of trendy talk about ...