Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Companies waste countless hours staring at spreadsheets when they should be looking at maps. The location intelligence market reached $21.21 billion in 2024 and will grow at 16.8% annually through ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

This is a preview. Log in through your library . Abstract Motivated by the study of road segmentation partitioned by shifts in traffic conditions along a freeway, we introduce a two-stage procedure, ...

This article was written by the Bloomberg Enterprise Investment Research Data team: Sundeep Agrawal, Maris Serzans, and Jerome Barkate. Amid an increasingly volatile macroeconomic climate shaped by ...