Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...
When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...
It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...
Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/fdc30f/gillette_fusion_pr) has announced the addition of the "Gillette ...
Gillette’s Fusion ProGlide razors landed in stores this week following an unprecedented number of orders but amid predictions from rivals that the high price tag could put men off the clean-shaven ...
When it comes to marketing products to men, it helps to play up how technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth School of ...
What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...
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