September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Blunt, inefficient razor blades are a recipe for itching, irritation and accidental cuts, so getting fresh, precise blades are a priority for many. Bulk-buying can save shoppers a decent chunk of ...

A soda pop is only a soda pop, Rudyard Kipling might have noted, but a good razor is a shave. When competing soft-drink manufacturers plunged millions into advertising during last month’s Super Bowl ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

Oh now this is rich. Gillette—I think they’re up to 44 blades per razor now—has teamed up with WWE to promote the dark art of male grooming. Why should you care? I don’t know, perhaps you enjoy ...