Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” The Chilean ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant of ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for a ...

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the ...