Let’s face it, most golfers have classic black grips on their golf clubs and a simple white glove to hold them. There’s nothing wrong with the classic black-and-white combination, but why not mix ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

The new MCC Plus4 grip from Golf Pride offers the same all-around performance as did the original MCC grip. The big difference is the larger lower portion that effectively creates a grip size equal to ...

Watch the best free throw shooters in basketball, and you’ll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain ...

Eighty-percent of the best golfers in the world play Golf Pride grips, but that doesn’t mean the Pinehurst, North Carolina-based company is resting on its laurels. Rather, in a bid to expand its ...

The new Golf Pride Pro Only grip series, a reboot of the classic, understated all-rubber putter grip, is a reminder of something we forgot we knew. While there’s been a buzz in recent years over wider ...

To celebrate the season's first major championship, Golf Pride has released a limited-edition collection of full swing and putter grips, Honorary Starter. Adorned in vibrant green and trimmed with ...

In a nod to the 82-game schedule of Curry’s day job, Golf Pride created a limited-edition box set of grips with the Underrated logo. Golf Pride and Steph Curry's Underrated Golf combined for a limited ...