A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

The Web commnity is still debating the onset of “Google Keyword Armageddon,” in which Google (GOOG) recently made the decision to encrypt the bulk of the keyword data from logged-in user searches.

A dispute between Google and Edible IP, LLC, the makers of “Edible Arrangements” demonstrates again that Google’s keyword advertising program does not violate the rights of trademark owners. Edible’s ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google's Ads Liaison, said last Friday (yes, months later) that this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, the world of search engine optimization has sat in a slightly grey area of ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not having it ten or twenty times but rather three ...