Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

Google is slated to argue to a federal appeals court today that its AdWords platform doesn't violate trademark law. In a brief filed with the Second Circuit, Google argues that allowing marketers to ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Québec City, Oct. 23, 2018 /PRNewswire-PRWeb/ -- DashThis, a leader in the marketing reporting software industry, recently implemented a new Google AdWords dashboard (now called Google Ads) data ...

On the surface, pay-per-click advertising on Google seems like the ideal marketing solution for small businesses in need of more visitors. Drive traffic to your website and you only have to pay for ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce.com and Google are putting more muscle into ...

Focusing primarily on keyword targeting and performance feedback with a few added extras such as real-time fine-tuning and ad serving, inventory tracking and cost-per-day impression estimates, it was ...

The partnership has been rumored for weeks, but today the announcement made it official. Google and Salesforce are teaming up to sell advertisements on the Google AdWords platform. The partnership ...

Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and the day is coming tomorrow where the AdWords API will ...