Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Need some help with learning AdWords? Well, you can get direct help from Google, if you feel they are best to teach you how to have the best success with AdWords. Google is running seminars across the ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...