Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics has introduced Task Assistant, a guided workflow aimed at simplifying property setup, data collection, and reporting for marketers and analysts. The tool organizes tailored ...

Google allows integrating Google Analytics 4 properties with AdSense accounts. The integration can enhance the accuracy of ad interaction data. Despite its advantages, you may encounter data ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now "if you're using GA4 ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

Valve has decided to update the Steam traffic tracking system for game developers after reviewing privacy issues with Google Analytics, the most widely used tool for accessing such data. Instead, ...