Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros.

Gaurav Bhaya, VP, ads measurement Bhaya leads 800-plus engineers who work on analytics, measurement tools, and insights for Google search, display and YouTube ads. One of Google's biggest pitches ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.