What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of campaigns running on YouTube and YouTube TV. iSpot data is ...

TV measurement company iSpot, which sees to compete against Nielsen and break its dominance of gauging just who is consuming video content across every device, has completed what it calls “a critical ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...