Gucci's new AI-generated ads have hit a nerve online

Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury ...

Gucci just proved why luxury brands shouldn’t use AI

The iconic fashion house may have learned a tough lesson about advertising. What are the hallmarks of a luxury brand?

Vivian Wilson, Alex Consani, and Fakemink Define Demna’s Next Generation of Gucci It Kids

Demna’s runway debut for Gucci is here, and its cast of characters is the ultimate who’s who of digital It-kid fame.

Getting Ready for the Gucci Show With New Brand Ambassador Cocona

The Japanese rapper recently traveled to Milan Fashion Week to attend Demna’s debut runway show as creative director of the house. In early February, Gucci introduced Cocona as its newest brand ...

Creative director Demna presents first Gucci show as Kering pushes turnaround

By Elisa Anzolin MILAN, Feb 27 (Reuters) - Gucci's new creative director Demna presented a collection of legging-pants, ...
W Magazine

Demi Moore Brings Beckham Energy (and Pilaf) to the Gucci Show

At Demna's debut Gucci show, 'The Substance' star and her pooch referenced one of Victoria and David Beckham's most famous ...
W Magazine

For His Gucci Debut, Demna Brings the Brand Back to Body-First Basics

I see Gucci as a person,” the former Balenciaga designer said. “Someone with a wild, unforgettable past and unmistakable ...

Demna Is Trying To Bring Sexy Back For His Debut FW26 Gucci Collection

On February 27 in Milan, at the Palazzo Della Scintille, Demna staged his long-anticipated debut. The venue was stark, almost ...

“Precise, Considered, Unmistakably Gucci”: First Reactions to Demna’s First Gucci Runway Show

Show that I was a smart designer. At Gucci, I got this sudden rush of emotion. I realized I can create from an emotional space — fashion that triggers emotion and feelings. Either you love it or hate ...