It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. You may have already felt the vibe shift this festival ...

Last year, beer company Heineken introduced the Gaming Fridge, a PC with a fridge installed, but now it wants to put the power to get a Heineken 0.0--its non-alcoholic beer--into players' hands with ...

Heineken 0.0, the non-alcoholic beer brand, is bringing its simulated mobile racing competition, “Player 0.0,” to the U.S., per a press release. The move is part of Heineken’s larger efforts to ...

“It’s a real thing. It’s here to stay,” Nick Firestone, the CEO of US brewer Firestone Walker, says. “Personally, I’m glad it’s here to stay.” Eyeing the increasing demand for non-alcoholic beer, the ...