HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

In an extreme example of how event marketing is blending with TV advertising, Honda recently ran an ad that consisted of live footage of 19 skydivers in action. The jumpers created formations spelling ...

To encourage vehicle owners to have vehicles repaired as soon as possible, Honda is launching a new ad campaign warning of the risks of Takata airbags that could explode too forcefully, injuring ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. When Netflix seeks to keep its Formula 1 programming momentum humming in ...

View post: Is Your Car Ready for Snow? Here’s a Winter Maintenance Checklist to Find Out The commercial, called ‘Let it Shine’, was created by the Wieden+Kennedy Amsterdam and uses a bank of Insights ...

Honda’s famous “Cog” commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off ...